January 15, 2008 : Sparks and Event Marketer Offer Four Pack to CES Exhibitors
PHILADELPHIA, PA - Sparks, an award-winning global event marketing and custom retail fixture agency, and Event Marketer magazine, today announced the success of the Tech-EM Four Pack of free activities last week at CES in Las Vegas. The Four Pack consisted of a free show daily delivered to exhibitors each morning, photography options, editorial coverage, and the first-ever CES "Best of Show" booth competition.
“A program like this has never been executed before in this industry,” said Event Marketer editor and publisher Dan Hanover. “We're committed to bringing more non-traditional content activities and support services like these to our readers wherever they are, and we value Tech-EM's growing partnership with the Consumer Electronics Association.”
“Sparks is proud to be the leading provider of live and on-line thought-leadership programs for event marketers and trade show managers,” said Kristy Elisano, Sparks director of marketing and public relations. “We look forward to launching more programs like the CES Four Pack to marketers in 2008.”
About Tech-EM
Tech-EM is the latest initiative stemming from a long-term partnership between Sparks and Event Marketer magazine, and features a deep bench of industry experts, analysts, and writers reporting from the industry''s front lines with tech marketing trends, insights and analyses. Launched in October 2007, Tech-EM.com is the first-ever online information hub for technology event marketers and trade show managers.
About Sparks
Sparks is an award-winning event marketing and custom retail fixture agency recognized for its strategic planning, thoughtful creative, global execution, program management and performance measurement services. A client roster of leading power brands (adidas, Disney, Merck, JCPenney, Verizon Wireless, Xerox and more) leverage Sparks and its nine global facilities for trade shows, corporate events, custom retail fixtures, themed environments, live experiences and other related services. Discover how Sparks can drive your brand’s performance at www.sparksonline.com and www.sparksretail.com.
Event Marketer is published by Red 7 Media, which publishes magazines and produces executive conferences and trade shows in the marketing and media industries. The privately held company, founded in 2002, is headquartered in Norwalk, CT, with offices in New York City and College Park, MD. The company's primary publications include the aforementioned Event Marketer, Event Design, and Agenda in the marketing field; and FOLIO and Circulation Management in the media sector. In addition, the company produces high-level executive conferences, including the Experiential Marketing Summit, The FOLIO Show, Agenda Xpo, the Circulation Management Expo, among others. Red Media 7 was named to the Inc. 5000 in 2007 and was ranked as the fastest-growing publishing company on the list. More info: red7media.com, eventmarketer.com.