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Sparks - Driving Brand Performance

February 14, 2008 : Sparks VP Joe Demeri Named ISP Member of the Year

PHILADELPHIA, PA - Sparks, an award-winning global event marketing and custom retail fixture agency, today announced that Joseph Demeri, Sparks’ Vice President of Business Development/Retail, has been awarded Member of the Year by the Institute of Store Planners (ISP), in recognition of his extraordinary efforts for the year ending 2007.

Since taking the reins as president of ISP’s New York City chapter in 2006, Joe has boosted the chapter’s overall performance by developing and implementing a mass marketing campaign designed to raise awareness, promote membership, and increase attendance to ISP events.

Demeri joined Sparks in 2001, and has been credited with creating opportunities and developing critical accounts with retailers that include Steve Madden, Jos. A. Bank, Jones Apparel Group, Cotton Market, Ann Taylor, and more.

About the Institute of Store Planners
Since 1961, ISP has been the only international professional society totally dedicated to the challenges and rewards of retail store planning and design. ISP founding fathers recognized that designing, planning, and constructing retail selling environments was a complex undertaking requiring creative efforts from a variety of disciplines. ISP is dedicated to developing creative, competent retail design professionals to meet the needs of the ever-changing landscape of retailing.

About Sparks
Sparks is an award-winning event marketing and custom retail fixture agency recognized for its strategic planning, thoughtful creative, global execution, program management and performance measurement services. A client roster of leading power brands (adidas, Disney, Merck, JCPenney, Verizon Wireless, Xerox and more) leverage Sparks and its nine global facilities for trade shows, corporate events, custom retail fixtures, themed environments, live experiences and other related services. Discover how Sparks can drive your brand’s performance at www.sparksonline.com and www.sparksretail.com.