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Sparks - Driving Brand Performance

MARCH 07, 2008 : Sparks Executives Invited to Speak at Exhibitor 2008

PHILADELPHIA, PA - Sparks, an award-winning global event marketing and custom retail fixture agency, and EXHIBITOR magazine, today announced that Lorraine Lorenzini, Sparks International Operations Director, and Brad Kaufman, Sparks Chief Information Officer, will host sessions at EXHIBITOR 2008, the national educational conference for trade show and event marketers, which will take place in Las Vegas on March 9-13, 2008.

Lorenzini, who focuses exclusively on the implementation of the experiential marketing programs for Sparks clients outside the U.S., will host two sessions: “International Travel and Exhibiting: The Basics” on March 12, and “Going East – Demystifying China and India” on March 13. Kaufman, who operates the Sparks IT and Fulfillment/Distribution departments, will host the session, “Fulfillment Made Easy!” on March 13.

About EXHIBITOR 2008
EXHIBITOR 2008, produced by EXHIBITOR magazine, is the premier education and learning conference for trade show and corporate event marketers. EXHIBITOR 2008 is expected to draw more than 6,000 trade show and event marketing professionals over the five-day conference and exhibition. For more information visit http://www.exhibitoronline.com.

About Sparks
Sparks is an award-winning event marketing and custom retail fixture agency recognized for its strategic planning, thoughtful creative, global execution, program management and performance measurement services. A client roster of leading power brands (adidas, Disney, Merck, JCPenney, Verizon Wireless, Xerox and more) leverage Sparks and its nine global facilities for trade shows, corporate events, custom retail fixtures, themed environments, live experiences and other related services. Discover how Sparks can drive your brand’s performance at www.sparksonline.com and www.sparksretail.com.