March 17, 2008 : Sparks Awarded LENOX "2008 Marketing Supplier of the Year"
PHILADELPHIA, PA - Sparks, an award-winning global event marketing and custom retail fixture agency, today announced that their retail fixturing division, Sparks Custom Retail, has been awarded the 2007 Marketing Supplier of the Year by LENOX.
According to LENOX, Sparks delivered its Wolf Wall modular merchandising system with zero product defects, 100% on-time deliveries, and cost reductions. The Wolf Wall's patent-pending design with interlocking 12” x 12” modular pieces fit together effortlessly to build a core wall merchandising program, enabling dealers and distributors to customize wall layouts to suit their own needs and maximize the effectiveness of their available wall space.
LENOX credits the Sparks Wolf Wall with:
- Fueling LENOX sales over the past two years
- Creating cost savings since the 2006 program launch
- Being instrumental in new product placement in distributor showrooms
- Aiding LENOX in delivering new product vitality rate
“It’s suppliers like Sparks that enable LENOX to continually deliver on our brand promise of ‘Going the Extra Mile,” commented Susan Spalding, LENOX Director of Communications.
Sparks Senior Account Director Andrew Changelian said, “LENOX excels in all facets of their business, from customer service and product quality to employee loyalty. It’s been an exceptional treat to work with a leader in their category, but more importantly, with professionals that lead by example -- and do so with a smile.”
About LENOX
LENOX, a division of Newell Rubbermaid, is a leading manufacturer of premium power tool accessories, hand tools, torches, solder and band saw blades in more than 70 countries around the world.
About Sparks
Sparks is an award-winning event marketing and custom retail fixture agency recognized for its strategic planning, thoughtful creative, global execution, program management and performance measurement services. A client roster of leading power brands (adidas, Disney, Merck, JCPenney, Verizon Wireless, Xerox and more) leverage Sparks and its nine global facilities for trade shows, corporate events, custom retail fixtures, themed environments, live experiences and other related services. Discover how Sparks can drive your brand’s performance at www.sparksonline.com and www.sparksretail.com.