april 15, 2008 : Sparks Expands Event Team

PHILADELPHIA, PA - Sparks, an award-winning global event marketing and custom retail fixture agency, announced today the appointment of four staff members to their expanding Events division.

Joining Sparks’ East Coast operations are Event Coordinator Monica Barry and Event Manager Melany Simpson. With a degree in sports/entertainment/event management, Monica has exhibits and special events experience in both the publishing and restaurant industries. Melany brings to Sparks a degree in public relations as well as experience in events management for the financial and publishing industries.

The Sparks West Coast events team will be complemented by Senior Event Managers Calvin Kwan and Amy Lau. Calvin has broad experience in event production, creative development and operations, and has worked for agencies that include Momentum Worldwide and Jack Morton Worldwide. Amy has more than six years of event marketing experience working for organizations that include CNET Networks and The Exordium Group.

“I'm delighted that the strong growth of Sparks' Events division has enabled us to bring on these four creative and experienced individuals. They are already making terrific contributions to our clients'' projects,” commented Sparks Executive Vice President Harold Jensen.

About Sparks
Sparks is an award-winning event marketing and custom retail fixture agency recognized for its strategic planning, thoughtful creative, global execution, program management and performance measurement services. A client roster of leading power brands (adidas, Disney, Merck, JCPenney, Verizon Wireless, Xerox and more) leverage Sparks and its nine global facilities for trade shows, corporate events, custom retail fixtures, themed environments, live experiences and other related services. Discover how Sparks can drive your brand’s performance at www.sparksonline.com and www.sparksretail.com.