May 01, 2008 : Sparks Wins Event Marketer EX Award
PHILADELPHIA, PA - Sparks, an award-winning global event marketing and custom retail fixture agency, today announced they took top honors at Event Marketer's 2008 Experiential Marketing Summit for their collaboration on the launch of GE Water's "World Water Tour."
Sparks, along with partner GE Water & Process Technologies, took first prize (the EX award) for Best Multi-Venue Event (B-to-B). The EX Awards is the only award program focused 100 percent on event marketing and judged entirely by brand-side marketers. This year's Ex Awards drew more than 700 entries from around the world, the most ever. Winners were announced at the annual gala dinner before an audience of 1000 industry colleagues in Chicago on April 21, 2008.
The GE Water World Water Tour is a series of water reuse and recycling seminars touring the world with proprietary three-day events that engage, educate and disseminate the specific GE Water message while reinforcing the corporate GE brand commitment of ecomagination. Working with Sparks, GE Water replaced 260 trade shows with this single proprietary event show program designed to: Educate audiences around the world about the global water scarcity crisis and the important role the industry plays in tackling this challenge; Build awareness for GE's full suite of water reuse systems.
“It's a pleasure to collaborate with clients who are willing to take some risk for a better return on their events investments. GE Water & Process Technologies pursued an innovative approach that has paid off for their company and for their customers,” said Sparks Director of Event Operations Robin Lickliter.
About Event Marketer Magazine
Event Marketer is published by Red 7 Media, which publishes magazines and produces executive conferences and trade shows in the marketing and media industries. The privately held company, founded in 2002, is headquartered in Norwalk, CT, with offices in New York City and College Park, MD. The company's primary publications include the aforementioned Event Marketer, Event Design, and Agenda in the marketing field; and FOLIO and Circulation Management in the media sector. In addition, the company produces high-level executive conferences, including the Experiential Marketing Summit, The FOLIO Show, Agenda Xpo, the Circulation Management Expo, among others. Red 7 Media was named to the Inc. 5000 in 2007 and was ranked as the fastest-growing publishing company on the list.
More info: red7media.com, eventmarketer.com.
About Sparks
Sparks is an award-winning event marketing and custom retail fixture agency recognized for its strategic planning, thoughtful creative, global execution, program management and performance measurement services. A client roster of leading power brands (adidas, Disney, Merck, JCPenney, Verizon Wireless, Xerox and more) leverage Sparks and its nine global facilities for trade shows, corporate events, custom retail fixtures, themed environments, live experiences and other related services. Discover how Sparks can drive your brand's performance at www.sparksonline.com and www.sparksretail.com.