July 22, 2008 : Sparks Announces Executive Appointment: Joy Mossholder to Lead Business Development of Custom Retail Division
PHILADELPHIA, PA - Sparks, an award-winning global event marketing and custom retail fixture agency, announced today the appointment of Joy Mossholder to Vice President of Business Development for the Custom Retail division. In her new role, she will focus on creating opportunities for sales growth within key markets and across multiple business lines, products, and services.
In her five years at Sparks, Joy has held senior positions in both the marketing and consulting departments, and now joins the Custom Retail team after launching and managing the consulting efforts for the past three years.
"We’re excited to formally transition Joy to the Custom Retail team. We’ve always believed in her strong ability to effectively engage with clients and prospects and have watched her develop business for both sides of the company for many years," said Sparks CEO Scott Tarte. "Now with her focus in Custom Retail, we anticipate additional growth and results for the company through her efforts."
About Sparks
Sparks is an award-winning event marketing and custom retail fixture agency recognized for its strategic planning, thoughtful creative, global execution, program management and performance measurement services. A client roster of leading power brands (adidas, Disney, Merck, JC Penney, Philips, Xerox and more) leverage Sparks and its nine global facilities for trade shows, corporate events, custom retail fixtures, themed environments, live experiences and other related services. Discover how Sparks can drive your brand’s performance at www.sparksonline.com and www.sparksretail.com.