August 15, 2008 : Sparks Announces Executive Appointment: Brian Miller to Lead Sparks Strategy and Consulting Initiatives
PHILADELPHIA, PA - Sparks, an award-winning global event marketing and custom retail fixture agency, announced today the appointment of Brian Miller as Director of Strategy and Consulting, reporting out of the Philadelphia headquarters.
With an extensive background in content, process automation, and high-technology markets, Brian has strong skills in the design and execution of research leading to actionable strategic insight. Prior to joining Sparks, Brian held a number of directorships in the strategic consulting and market research industry, leading strategy consulting engagements at InfoTrends' European headquarters and directing the Technology Research Centre at The McKenna Group. He has also held strategic and market research-related roles at McKinsey & Company's Canadian practice, and at Razorfish.
“We know that our clients, and the market in general, view Sparks as one of the smartest, most analytical, and thoughtful agencies in the industry, and they've come to value the information and solutions we provide as much or more than the physical deliverables. Brian’s experience and passion will enhance an already robust offering and allow us to continually elevate Sparks as a thought leader in the minds of our clients and prospects,” commented Chris Kappes, Sparks Executive Vice President.
About Sparks
Sparks is an award-winning event marketing and custom retail fixture agency recognized for its strategic planning, thoughtful creative, global execution, program management and performance measurement services. A client roster of leading power brands (adidas, Disney, Merck, JC Penney, Philips, Xerox and more) leverage Sparks and its nine global facilities for trade shows, corporate events, custom retail fixtures, themed environments, live experiences and other related services. Discover how Sparks can drive your brand’s performance at www.sparksonline.com and www.sparksretail.com.