Exhibits : McKesson
“Every year at multiple events, touching various target audiences, Sparks helps us bring our brand to life. This year, they designed a booth that was innovative, fresh and modern. The feedback was overwhelmingly positive.”
| Show: | American Society of Health-Systems Pharmacists (ASHP) |
|---|---|
| Location: | Sand's Expo at the Venetian, Las Vegas, NV |
| Challenge: | Design, build and manage a custom exhibit to showcase a broad view of products in the hospital pharmacy sector. |
| Solution: | Using McKesson's main show theme - "Total Integration for High Performance" - Sparks designed a circular exhibit showcasing the booth's central focus point - a fully immersive, interactive 3-D theater experience highlighting McKesson's robotic automation business unit products. Demo stations flanked the perimeter, arranged in a logical flow that mimicked the attendees' work environment. |
| Performance: | McKesson reported the best booth attendance, flow and quantifiable leads it has ever experienced at ASHP. |
