Exhibits : Motorola
“I have to tell you how much I really appreciate working with Sparks. The partnership is effortless and we know that they care very much for Motorola.”
| Show: | LinuxWorld |
|---|---|
| Location: | Moscone Center, San Francisco, CA |
| Challenge: | Design, build and manage a custom exhibit and brand placement for a new division of Motorola. |
| Solution: | Sparks started the visual enticement at the show entrance by wrapping the main stairs of the Moscone Center with the division's current ad message of "HelloMoto." We then created an immersive environment on the show floor that visually engaged the audience and provided a dynamic backdrop to highlight MotoDev's innovative and experimental technology. Using a composition of clean lines, graphic interpretations of brand messaging, and an unexpected collage of unique materials, the design highlighted several prototype demos creating live activity areas that fostered audience and product interaction. |
| Performance: | After the huge success of its first two shows, Motorola is developing a larger, global program to expose MotoDev to a much wider audience. |
