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Sparks - Driving Brand Performance

Exhibits : NXP

“Sparks' tradeshow management expertise and experience has been a great asset and has contributed greatly to the success of NXP. Sparks is easy to work with and continues to provide NXP with exceptional customer service. Their attention to detail, budget management, and 'above and beyond' customer service is truly appreciated.”

Show:

Consumer Electronics Show (CES)

Location:

Ballroom, Wynn Hotel, Las Vegas, NV

Challenge:

Design, build and manage a custom product showcase exhibit for high-level executives and VIPs

Solution:

Sparks created a transitional "Euro-Lounge" themed environment designed to showcase NXP's latest technologies and entertain guests. The design successfully transformed bland ballroom space into engaging product demonstrations during the day and entertaining social event space in the evening.

Performance:

NXP hosted a record number of executive visitors and face-to-face meetings in the invitation-only space.

Download case study for NXP PDF