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Sparks - Driving Brand Performance

Environments : Villanova

“The facility captures the essence of Villanova basketball and Villanova University. Sparks' sensitivity and understanding of what we represent is extremely evident in the final product.”

Category:

Visitors and Practice Center

Location:

Villanova, PA

Challenge:

Design, produce and install interior elements for the new Davis Center for Athletics and Fitness to rally and inspire Villanova Wildcat visitors and fans, as well as current and future basketball players.

Solution:

Sparks designed, manufactured, and installed all wall graphics, plasma screen areas, and signage for this 55,000 square foot, three-level facility, which includes practice courts, a film room, and training, weight, exercise, and locker rooms. The entrance rotunda greets visitors with the Wall of Honor, an interactive experience that includes kiosks, a trophy case, and graphics. In the Hall of Champions and Coaches Corner, visitors can browse the We Are the Nova Nation display area, which graphically depicts the university's guiding principles. Inspirational, player-focused images and statistics of Villanova's basketball family frame the hallway to the locker and weight rooms. Bold graphics displayed in the practice court areas convey pride, motivation, determination, and tradition.

Performance:

The Davis Center has been credited by Villanova University for an increase in alumni contributions.

Download case study for Villanova PDF